Silk Education approached us for a brand refresh. Being around for more than a decade, they needed a new look to attract a new generation of parents and caretakers.
2023
Updating their logo and brand guide took priority as it would set the direction for other collateral to come. Next, an easy-to-use yet highly personalized website was designed to meet their organizational needs. To bridge the gap between teachers and parents, the site was designed to update and share photos of the children during their time in childcare.
Additionally, a poster was created to increase the centre's visibility in the neighbourhood. This poster was mass-printed and distributed to the community.
✦To complete the project, a comprehensive training course was conducted for the teachers to manage and update the site on their own, along with a step-by-step PDF guide in case any issues arise.
